The first lady, who has been campaigning hard for Democrats in close Senate races, has come under fire for a series of mistakes along the trail. Michelle Obama seems to have trouble remembering on-topic information about the people she is publicly speaking on behalf of. Recently she identified Senator Mark Udall as “a fifth-generation Coloradan,” when in actuality it’s his opponent who is a fifth-generation native to the state. It happened again when the first lady messed up Representative Bruce Braley’s name during a separate campaigning event by calling him “Bruce Bailey” instead. In Iowa she came under fire yet again after a transcript identified Bruce Braley as the Democratic candidate for Governor, when in fact Mr. Braley is running for Senate–not Governor. She even went so far as to recommend that attendees at the campaign event for Braley  visit “BruceBailey.com,” which does not exist.

The White House dismissed both Iowa incidents as insignificant to the campaign. However, as a businesswoman I disagree, because the devil is in the details, and a lot can be said about such seemingly obvious mistakes as petty as these.  In my field there are many small moving parts involved in the process of buying and selling businesses. If I am not familiar with each step in the process, or I haphazardly forget one, then I run the risk of losing my clients validation, trust, and money. I am the leading authority on buying and selling businesses. If I do not live up to my own brand’s reputation then I am without my customer’s trust, which would then cause me to miss out on referrals. Without a continuous flow of support from clients I’d be out of business—I only wish I could say the same applies to politicians, like the Obama’s. Politicians are typically very smooth speakers, and that is the only thing I thought that the Obama’s had going for them to begin with—until now. The 2016 election cannot come soon enough.